According to a report released on Monday, the biggest smartphone seller in the region, Samsung, is losing its market share as more consumers opt for affordable handsets.

The latest data from Counterpoint’s Market Monitor Service showed that Transsion Group’s Tecno-branded phones dominated the growth in gadget sales in the Middle East and Africa (MEA) market, with an increase of over three quarters in smartphone shipments, surpassing Samsung for the first time as of the fourth quarter of 2024.

The report also stated that Tecno grew 77% YoY in Q4, leading the market for the first time. This was mainly driven by the $150 price band, which grew by 68% YoY for Tecno, with models like Tecno Pop7 and Camon 20 Pro receiving good responses from consumers.

Samsung market share:

In terms of market share during the fourth quarter, Tecno led the table with 20%, followed by Samsung (18%), Xiaomi (11%), and Apple (9%). Overall, mobile phone sales in the Middle East and Africa (MEA) grew, supported by strong demand for 5G technology.

According to a report by Counterpoint Research, the Middle East and Africa (MEA) region experienced significant growth in the fourth quarter of 2023, with total smartphone shipments increasing by 30% year-on-year.

5G shipments saw a surge of 60% during the same period, largely driven by Samsung and Apple devices. The full year 2023 saw an overall increase of 11% year-on-year in smartphone shipments, indicating a steady improvement in consumer sentiment throughout the year, thanks to easing inflation and stabilizing local currencies.

Yang Wang, a Senior Analyst at Counterpoint Research, explains that MEA has experienced unprecedented growth, surpassing other regions, due to sustained momentum since Q2 2023. The proliferation of digital services such as mobile money and social media, big infrastructure projects, and the expansion of the services sector have all contributed to this growth.

The report also notes that the rapid adoption of 5G technology has led to a 60% growth in 5G shipments in the fourth quarter, attributed to the broader availability of components, falling prices, and the narrowing of the price gap between 4G and 5G chipsets.

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Dynamic Computing Engine: A Symphony of Efficiency and Stability

OPPO’s revolutionary system-level optimization, the Dynamic Computing Engine, has been implemented across the Reno10 series. Developed in collaboration with Google, this cutting-edge technical solution achieves the most thorough reconstruction of the Android memory management system to date, setting new standards for system fluency and stability.

On the Reno10 5G, the Dynamic Computing Engine works tirelessly behind the scenes to better balance performance and power consumption while improving the smartphone’s ability to keep multiple apps active in the background. Together, these improvements ensure a seamless, longer-lasting user experience from the ground up.

The ever-smooth experience is further elevated thanks to OPPO’s RAM Expansion technology. Running low on mobile RAM capacity will no longer be a concern as the Reno10 series allows users to temporarily convert unused ROM space into extra RAM. With an impressive extended RAM capacity of up to 8GB on the Reno10 5G, users can effortlessly juggle multiple apps, switching between tasks without any performance lags.

Seamless Connectivity: Smooth Switch Across the Screens

Beyond the smartphone itself, the Reno10 5G also delivers a buttery smooth experience through its smart and fast connectivity. One of the standout features is the Multi-Screen Connect, which allows seamless connections to other devices like PCs, OPPO Pad Air, or OPPO Pad 2. This enables clipboard sharing, notification synchronization, and file transfers, making multitasking across multiple screens effortless, empowering users to work and play like never before. In addition, the OPPO Enco Air3 Pro can also be connected to two devices simultaneously, so users can no longer waste time constantly disconnecting, searching for devices, and pairing, saving valuable time.

Furthermore, the Reno10 series introduces a super handy Infrared Remote-Control for the first time on the Reno series. This innovative feature allows users to seamlessly transform their smartphones into versatile remote controls, granting them the power to take charge of various household appliances such as air conditioners and TVs, resulting in a convenient and practical way to manage their devices with ease.

48-Month Fluency Certification/Test: Your Passport to Lasting Smoothness

OPPO truly believes that smoothness should stand the test of time. To achieve this, the global technology brand employs rigorous testing based on standards set by top research institutions within OPPO Labs. The Reno10 5G showcases its exceptional ability to maintain a consistent smooth user experience over four years of usage by passing the 48-month fluency test conducted by the OPPO Lab.

The Reno10 5G is available for purchase across OPPO’s regional websites and retail partner stories at a retail price of Dhs1,999.

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The campaign introduces an array of captivating themes, inspiring participants to showcase their boundless creativity under different categories each month. From “Food Photographs & Cityscape Photography” in August to “Building/Landmark Photography and Pets Photography” in September, and “Landscape Photography and Portrait Photography” in October, HONOR encourages users to capture the essence of life through HONOR 90 5G lens.

Participants need to capture photographs using the all-new HONOR 90 5G, and share their entries on Instagram, using the hashtags #HONOR90WorldRecord and #HONOR90.

Winners whose shots are selected for inclusion in the world’s largest photo album will receive prestigious winner gratifications, including a printed photo book immortalizing their contribution and a certificate of participation, commemorating their role in achieving this remarkable feat.

HONOR eagerly anticipates celebrating the successful breaking of the Guinness World Records™ title with a series of festive events and ceremonies in December. These celebrations will be a profound testament to the power of creativity, community, and innovation that HONOR embraces.

Join HONOR’s extraordinary campaign to make history and showcase the world’s photographic excellence using the HONOR 90 5G and be part of the World’s Largest Photo Album.

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MediaTek powers some of the biggest brands globally and is committed to delivering cutting-edge innovation with its latest products & solutions across smartphones, smart devices, automotive, satellite connectivity solutions and next-gen wearables among others. The portfolio comprises of MediaTek Dimensity for 5G Smartphones, MediaTek Helio G series for 4G gaming smartphones, MediaTek Kompanio for arm-based Chromebooks, MediaTek Pentonic for Smart TV technologies, MediaTek Genio for Internet of Things, MediaTek Filogic for smart Wi-Fi 6/6E & Wi-Fi 7 solutions, and MediaTek Dimensity Auto for innovative automotive technologies among others.

“MediaTek is a market leader in the global semiconductor industry with a leading position in Smartphones, 5G FWA, Wi-Fi, TV and AI-IoT. Here in MEA, we are working to bring these technologies to the local industry by collaborating with the regional technology and telecom players driven by three major focus areas in our strategy. In Connectivity, a combination of our T750 or T830 5G FWA CPE chipsets and Filogic Wi-Fi 6 or Wi-Fi 7 chipsets bring faster internet connectivity into homes and businesses and empower operators to entirely transform and elevate their fixed wireless access (FWA) services and enhance the consumer perception of these services. In the Smartphone space, we are the clear leaders in market share, and our focus remains on bringing consumers better variety in the Premium and Flagship range while maintaining support to the migration initiatives from Featurephones to Smartphones. Finally, in AI-IoT, new frontiers are being explored, new cellular technologies that serve the use cases better are being tested and we are already testing RedCap 5G and look forward to collaborating with regional satellite and telecom operators to bring the value of NTN to the AI-IoT ecosystem. We aim to unlock innovation in CE and Telecom industry verticals and invite everyone to be part of this journey as we continue to redefine the boundaries of brilliance,” said Rami Osman, Director for Business Development, MediaTek Middle East and Africa.

During the forum, MediaTek showcased some of the latest collaborations from the MEA region across the portfolio, including Airtel 5G CPE powered by MediaTek T750, Xiaomi 13T Pro powered by MediaTek Dimensity 9200+, Xiaomi 13T powered by MediaTek Dimensity 8200-ULTRA and HP Chromebook x360 powered by MediaTek Kompanio 1200. Other devices powered by MediaTek include Motorola Defy Satellite Link, TAG Pluto Tab, TAG-Tab 3, Jazz Digit 4G Smart Feature Phone, Amazon Echo, Yoco Khumo POS and Yoco Neo Touch POS among others.

The event witnessed insightful interactions through a Fireside Chat by MediaTek around the theme – ‘Role of MediaTek in the global semiconductor landscape’ moderated by Anuj Sidharth, Deputy Director, Marketing & Corporate Communications, MediaTek India and panellists included Rami Osman & Mohamed A. El-saidny. The event sparked insightful and engaging discussions on the ubiquitous new-age technology, showcasing MediaTek’s supremacy in arenas including smartphones, smart devices, automotive, satellite communication, computing and connectivity, collaboration with OEM and telecom operators.

The event saw insightful interactions around the following technologies-

• Smartphones – MediaTek Dimensity 5G smartphone platforms power cutting-edge features from professional-grade imaging and multi-camera videography, brilliant non-stop gaming to advanced AI. The flagship family includes MediaTek Dimensity 9200+, 9200, 9000+, 9000 system-on-chips (SoCs) and premium family with MediaTek Dimensity 8200, 8100, 8050, among others.
• Smart Devices – MediaTek is a market leader across digital TVs, smart speakers, Wi-Fi routers, arm-based Chromebooks and other smart home products.
• 5G Satellite NTN – This includes both the IoT-NTN and NR-NTN technologies based on the 3GPP 5G specification, with IoT-NTN initially targeting messaging services and NR-NTN supporting higher data rates. Devices powered by MediaTek MT6825 and Bullitt Satellite Connect include Cat S75 smartphone, Motorola defy 2 smartphone and Motorola defy satellite link.
• MediaTek Automotive Platform – MediaTek Dimensity Auto is a range of new automotive solutions featuring high-performance computing, impressive AI, along with extensive feature integration. The comprehensive portfolio includes Dimensity Auto Cockpit, Dimensity Auto Connect, Dimensity Auto Drive, and Dimensity Auto Components to empowering smart vehicle technology innovation.
• Networking & Connectivity – MediaTek Filogic Wi-Fi solutions enable extreme speeds, enhanced coverage, in-build security and superb power efficiency, empowering a wide range of consumer and business products, and cloud-services. Filogic 880 and Filogic 380 will drive next-gen connectivity and fast – reliable Wi-Fi 7 experiences. MediaTek T750 and T830 5G CPE chipsets enable fast 5G connectivity in homes, businesses with Optical Network (GPON) and advanced broadband solutions.
• Develops First Chip Using TSMC’s 3nm Process – MediaTek has successfully developed its first chip using TSMC’s 3nm process, set for volume production in 2024 which will be the industry’s most advanced semiconductor process technology for smartphone.
• MediaTek & NVIDIA Partnership – The collaboration will provide a global one-stop shop for the automotive industry, designing the next generation of intelligent, always-connected vehicles.
• MediaTek Leveraging Meta’s Llama 2 – Utilizing Meta’s LLM as well as MediaTek’s latest APUs and NeuroPilot AI Platform, MediaTek aims to build a complete edge computing ecosystem designed to accelerate AI application development on smartphones, IoT, vehicles, smart home, and other edge devices.
• MediaTek’s 5G RedCap Testing Platform – MediaTek has teamed up with Verizon and Ericsson to make 5G low-cost, low-power device ecosystem a reality. Successful completion of data and voice sessions over Verizon’s 5G network using Ericsson’s new NR light compatible software and MediaTek’s 5G RedCap testing platform will pave the way for lower complexity devices and enterprise IoT products.

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