The Saudi Tourism Authority (STA) has signed an MoU with Switzerland Tourism to bolster collaboration in the tourism sector.

According to SPA, a first-of-its-kind Memorandum of Understanding (MoU) has been signed between the tourism entities of Saudi Arabia and Switzerland. The objective of this agreement is to promote the development of the tourism industry, facilitate mutual promotion, and enable collaborative tourism projects between the two countries.

This agreement sets a new precedent for international tourism cooperation.
The report emphasizes that particular tourism sectors like marine activities, culture and heritage, and rural tourism will receive special attention. This will be done through combined marketing efforts to attract travelers who are seeking unique experiences.

This will be achieved through amplified cooperation between local tourism agencies and operators, providing opportunities for further partnerships and value between Saudi Arabia and Switzerland.

The strategic promotion aims to showcase KSA and Switzerland as leading destinations for tourism that cater to every tourist.
Additionally, Switzerland Tourism and STA will collaborate to leverage alternative technology in the industry and provide visitors with a more seamless travel experience.

Livio Goetz, lead of management of gulf countries in ST said “Saudi Arabia holds great importance as a key market for ST, being the largest market within the GCC. Notably, 40% of all overnight stays in the GCC are generated from Saudi Arabia”.

“Last year, the number of visits from Switzerland to Saudi Arabia increased by 84%. This new agreement will build on that progress with increased collaboration that unlocks valuable growth opportunities for both countries,” he noted.

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• Tahakom
• Dahua Technology.
• Carrier Corporation
• Softbank Group.

These companies have decided to collaborate towards accelerating the adoption of sustainable manufacturing processes, to reach carbon neutrality in their output.

Amit Midha, the global CEO of Alat, emphasized the company’s commitment to transforming the manufacturing industry through sustainable energy practices.

By utilizing renewable energy sources such as solar and wind power, as well as green hydrogen, Alat plans to revolutionize manufacturing by integrating artificial intelligence and technology from the fourth industrial revolution.

Alat has partnered with the following groups to achieve its goals:

• Softbank Group: to establish an industrial automation business in Saudi Arabia.

This joint venture will concentrate on developing innovative industrial robots, with an initial investment of up to $150 million.

The aim is to launch a fully automated manufacturing and engineering facility by December 2024.

• Carrier Corporation: a partnership to establish an innovative manufacturing and research and development facility.

The facility will be dedicated to advancing energy efficiency and reducing emissions in buildings.

This collaboration will bring about the latest HVAC solutions and generate more than 5,000 job opportunities in the local area.

• Dahua Technology Ltd: Alat and Dahua Technology will establish a joint venture, Alat AIVisio Technology Co. Ltd., to manufacture technology products for safety and surveillance applications.

A $200 million investment will support the creation of a state-of-the-art manufacturing facility in Saudi Arabia, focusing on vision-centric products for intelligent cities and enterprises.

• Tahakom: Collaborating with Tahakom, Alat seeks to advance smart mobility and intelligent city solutions aligned with Saudi Arabia’s Vision 2030.

This partnership will drive innovation in Intelligent Transportation Systems (ITS) and Artificial Intelligence (AI), fostering technological advancement in urban development.

Alat plans to innovate across seven business units, encompassing semiconductors, smart devices, smart buildings, smart appliances, smart health, advanced industrials, and next-gen infrastructure.

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