SAUDIA, also known as Saudi Arabian Airlines, will be participating in the third edition of the “LEAP” tech conference from March 4 to 7, 2024, at the Riyadh International Convention and Exhibition Center.

The conference will showcase the airline’s latest digital initiatives that aim to bring about unprecedented changes in its service system using artificial intelligence (AI) technologies.

SAUDIA will highlight its integrated connectivity services with various entities to provide seamless digital travel services for various guest segments.

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The company is well-prepared to welcome visitors at its pavilion, Stand No. A02, providing an interactive experience where attendees can explore a range of digital projects aligned with the goals of Saudi Vision 2030.

One of the key highlights of SAUDIA’s participation in the conference is the introduction of “Travel Companion,” an AI-powered virtual assistant aimed at streamlining booking processes, flight planning, and destination exploration, thereby revolutionizing the travel experience.

SAUDIA is the first airline in the region to develop this technology and is utilizing this international conference to provide a beta version, enabling visitors to exclusively experience and explore its benefits.

Moreover, SAUDIA is showcasing “GovClick”, an e-wallet service facilitating seamless government ticket issuance and after-sales services through a unified digital platform.

Vice President of Digital Transformation at SAUDIA Group, Manal Alshehri, highlighted the significance of SAUDIA’s participation in this international conference hosted by the Kingdom.

She pointed out that this comes at a time when several initiatives of the digital transformation project are being implemented across sectors.

This project is considered a cornerstone of the new era and aims to enhance guest services and operational management through AI technologies.

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• The event will be open for 3 days starting from March 4^th till March 7^th and is located in the capital of Saudi Arabia.
• In LEAP’s third year, the event is expected to host 170,000 tech visitors and experts from around the globe.
• STC group members will be joining the event to introduce and showcase solutions that follow suit in digital transformation technology.

The event will take place from March 4th to March 7th at the Riyadh Exhibition & Convention Center, and this year’s theme is ‘Into New Worlds’.

At the exhibition hall, STC Group will showcase its products and solutions across various industries, such as sports, smart megaprojects, health tech, and digital logistics.

By attending LEAP 2024, visitors from around the world will witness STC’s achievement in driving digital transformation in the Kingdom and its connectivity products.

During the four-day LEAP event, each day will focus on a different pillar of innovation: Spark, Collaboration, Momentum, and Future. Moreover, STC Group’s representatives will participate in several panel discussions on topics such as expanding connectivity, the role of leaders in driving digitalization, and the story of STC Group’s fleet delivery and management services, also known as DAL.

At STC’s booth, visitors will learn about the Group’s investment in smart stadiums, digital experience in sports and megaprojects, including STC’s work on smart infrastructure and mobility, health tech, and digital logistics zones.

 Additionally, STC Group is expected to sign several digitalization agreements with strategic partners at the event, which will be revealed in the coming days.

About LEAP 2023:

LEAP 2023 saw a year-on-year visitor growth and more than USD9 billion in announcements in the venue.

The 2023 tech event set a world record for the most attended tech event, seeing around 172,000 visitors in the year 2023.

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