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Saudia introduces AI-Powered projects at LEAP Tech event.

  • SAUDIA showcased its technology at LEAP 2024 which started today, March 4th and will last till March 7th, The largest tech event in the world, located in Saudi Arabia, Riyadh.
  • GovClick was introduced, an E-Wallet service aimed at government ticket issuance and after-sales services.
  • Travel Companion was also introduced, which is a virtual assistant designed to assist with booking processes and other travelling plannings.

SAUDIA, also known as Saudi Arabian Airlines, will be participating in the third edition of the “LEAP” tech conference from March 4 to 7, 2024, at the Riyadh International Convention and Exhibition Center.

The conference will showcase the airline’s latest digital initiatives that aim to bring about unprecedented changes in its service system using artificial intelligence (AI) technologies.

SAUDIA will highlight its integrated connectivity services with various entities to provide seamless digital travel services for various guest segments.

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The company is well-prepared to welcome visitors at its pavilion, Stand No. A02, providing an interactive experience where attendees can explore a range of digital projects aligned with the goals of Saudi Vision 2030.

One of the key highlights of SAUDIA’s participation in the conference is the introduction of “Travel Companion,” an AI-powered virtual assistant aimed at streamlining booking processes, flight planning, and destination exploration, thereby revolutionizing the travel experience.

SAUDIA is the first airline in the region to develop this technology and is utilizing this international conference to provide a beta version, enabling visitors to exclusively experience and explore its benefits.

Moreover, SAUDIA is showcasing “GovClick”, an e-wallet service facilitating seamless government ticket issuance and after-sales services through a unified digital platform.

Vice President of Digital Transformation at SAUDIA Group, Manal Alshehri, highlighted the significance of SAUDIA’s participation in this international conference hosted by the Kingdom.

She pointed out that this comes at a time when several initiatives of the digital transformation project are being implemented across sectors.

This project is considered a cornerstone of the new era and aims to enhance guest services and operational management through AI technologies.

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