Ford Middle East saw a 63% increase in sales in 2023.
- Ford Middle East reported a 63% increase in sales in 2023 with the UAE being a hotspot for the majority of sales.
- The company also reported a 77% increase in sales from 2022 in Saudi Arabia.
- Ford Territory was the second-best-selling vehicle in the Middle East in its first year of sale.
Ford Middle East announced increased sales which surged by 63% compared to 2022 numbers across the region.
The UAE is one of the biggest markets for Ford in the region with vehicles such as:
Taurus, F-150, Territory and Explorer are the most purchased ones, with Ford Territory taking the number one spot in Ford’s collection as the second bestselling vehicle in the Middle East.
The Middle East has 40-plus vehicles that fall in the Small-SUV category, which makes it a highly competitive scene.
Ravi Ravichandran, President of Ford Middle East said “In many ways, 2023 was a milestone year for Ford in the Middle East,” “This is not the result of one year, but the efforts made over two.”
“we developed a strong strategy for our product offerings, working hand in glove with our distributor partners and taking care of our team, all of which contributed to our record sales across the region.
“Last year saw tremendous economic growth in the UAE, and we saw this reflected in the automotive sector’s strong overall growth, “with an estimated 3.5% rise in real GDP – predicted to reach 4% in 2024 – we were privileged to witness the UAE’s success firsthand. At Ford” he added.
“With an estimated 3.5% rise in real GDP – predicted to reach 4% in 2024 – we were privileged to witness the UAE’s success firsthand. He announced.
Saudi Arabia was another destination in the Middle East that the company sale reported increases in, with retail figures increasing by 77% since 2022.
The Data has been collected from the Automotive Manufacturers Business Group (AMBG) in the Middle East.
