{"id":24225,"date":"2023-01-01T08:33:21","date_gmt":"2023-01-01T08:33:21","guid":{"rendered":"https:\/\/bymena.com\/?p=24225"},"modified":"2023-01-12T10:38:18","modified_gmt":"2023-01-12T10:38:18","slug":"%d9%86%d8%b8%d8%b1%d8%a9-%d8%b9%d8%a7%d9%85%d8%a9-%d8%b9%d9%84%d9%89-%d8%aa%d9%82%d9%8a%d9%8a%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%b4%d8%b1%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d9%86%d8%a7%d8%b4%d8%a6%d8%a9","status":"publish","type":"post","link":"https:\/\/bymena.com\/ar\/%d9%86%d8%b8%d8%b1%d8%a9-%d8%b9%d8%a7%d9%85%d8%a9-%d8%b9%d9%84%d9%89-%d8%aa%d9%82%d9%8a%d9%8a%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%b4%d8%b1%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d9%86%d8%a7%d8%b4%d8%a6%d8%a9\/","title":{"rendered":"\u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0639\u0644\u0649 \u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629: \u0645\u0627 \u064a\u062c\u0628 \u0645\u0639\u0631\u0641\u062a\u0647 \u0648\u0645\u0627 \u0647\u0648 \u0627\u0644\u0645\u0647\u0645"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0642\u0627\u0644<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de9462f11dc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #2bd8a6;color:#2bd8a6\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #2bd8a6;color:#2bd8a6\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de9462f11dc\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/bymena.com\/ar\/%d9%86%d8%b8%d8%b1%d8%a9-%d8%b9%d8%a7%d9%85%d8%a9-%d8%b9%d9%84%d9%89-%d8%aa%d9%82%d9%8a%d9%8a%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%b4%d8%b1%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d9%86%d8%a7%d8%b4%d8%a6%d8%a9\/#%D9%85%D8%A7_%D9%87%D9%88_%D8%AA%D9%82%D9%8A%D9%8A%D9%85_%E2%80%9C%D8%A8%D8%AF%D8%A1_%D8%A7%D9%84%D8%AA%D8%B4%D8%BA%D9%8A%D9%84%E2%80%9D%D8%9F\" >\u0645\u0627 \u0647\u0648 \u062a\u0642\u064a\u064a\u0645 &#8220;\u0628\u062f\u0621 \u0627\u0644\u062a\u0634\u063a\u064a\u0644&#8221;\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/bymena.com\/ar\/%d9%86%d8%b8%d8%b1%d8%a9-%d8%b9%d8%a7%d9%85%d8%a9-%d8%b9%d9%84%d9%89-%d8%aa%d9%82%d9%8a%d9%8a%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%b4%d8%b1%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d9%86%d8%a7%d8%b4%d8%a6%d8%a9\/#_%D9%85%D9%87%D8%A7%D8%B1%D8%A7%D8%AA_%D8%A7%D9%84%D9%81%D8%B1%D9%8A%D9%82_%D9%88%D8%AE%D8%A8%D8%B1%D8%A7%D8%AA%D9%87\" >\u00a0\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0641\u0631\u064a\u0642 \u0648\u062e\u0628\u0631\u0627\u062a\u0647<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/bymena.com\/ar\/%d9%86%d8%b8%d8%b1%d8%a9-%d8%b9%d8%a7%d9%85%d8%a9-%d8%b9%d9%84%d9%89-%d8%aa%d9%82%d9%8a%d9%8a%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%b4%d8%b1%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d9%86%d8%a7%d8%b4%d8%a6%d8%a9\/#_%D9%87%D9%86%D8%A7%D9%83_%D8%A7%D9%84%D8%B9%D8%AF%D9%8A%D8%AF_%D9%85%D9%86_%D8%A7%D9%84%D8%B7%D8%B1%D9%82_%D9%84%D8%AA%D9%82%D9%8A%D9%8A%D9%85_%D8%A7%D9%84%D8%B4%D8%B1%D9%83%D8%A9_%D8%A7%D9%84%D9%86%D8%A7%D8%B4%D8%A6%D8%A9%D8%8C_%D9%81%D9%8A%D9%85%D8%A7_%D9%8A%D9%84%D9%8A_%D8%A8%D8%B9%D8%B6_%D8%A7%D9%84%D8%B7%D8%B1%D9%82_%D8%A7%D9%84%D8%B4%D8%A7%D8%A6%D8%B9%D8%A9\" >\u00a0\u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0637\u0631\u0642 \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0646\u0627\u0634\u0626\u0629\u060c \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0634\u0627\u0626\u0639\u0629.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/bymena.com\/ar\/%d9%86%d8%b8%d8%b1%d8%a9-%d8%b9%d8%a7%d9%85%d8%a9-%d8%b9%d9%84%d9%89-%d8%aa%d9%82%d9%8a%d9%8a%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%b4%d8%b1%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d9%86%d8%a7%d8%b4%d8%a6%d8%a9\/#%D8%B7%D8%B1%D9%8A%D9%82%D8%A9_%D8%A8%D9%8A%D8%B1%D9%83%D9%88%D8%B3\" >\u0637\u0631\u064a\u0642\u0629 \u0628\u064a\u0631\u0643\u0648\u0633:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/bymena.com\/ar\/%d9%86%d8%b8%d8%b1%d8%a9-%d8%b9%d8%a7%d9%85%d8%a9-%d8%b9%d9%84%d9%89-%d8%aa%d9%82%d9%8a%d9%8a%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%b4%d8%b1%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d9%86%d8%a7%d8%b4%d8%a6%d8%a9\/#%D8%B7%D8%B1%D9%8A%D9%82%D8%A9_%D8%A7%D9%84%D9%85%D8%B9%D8%A7%D9%85%D9%84%D8%A7%D8%AA_%D8%A7%D9%84%D9%85%D9%82%D8%A7%D8%B1%D9%86%D8%A9_%E2%80%9D_Comparable_Transaction_Method%E2%80%9D\" >\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 &#8221; Comparable Transaction Method&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/bymena.com\/ar\/%d9%86%d8%b8%d8%b1%d8%a9-%d8%b9%d8%a7%d9%85%d8%a9-%d8%b9%d9%84%d9%89-%d8%aa%d9%82%d9%8a%d9%8a%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%b4%d8%b1%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d9%86%d8%a7%d8%b4%d8%a6%d8%a9\/#%D8%B7%D8%B1%D9%8A%D9%82%D8%A9_%D8%AA%D9%82%D9%8A%D9%8A%D9%85_%D8%A8%D8%B7%D8%A7%D9%82%D8%A9_%D8%A7%D9%84%D8%A3%D8%AF%D8%A7%D8%A1_Score_Card_Valuation_Method\" >\u0637\u0631\u064a\u0642\u0629 \u062a\u0642\u064a\u064a\u0645 \u0628\u0637\u0627\u0642\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 (Score Card Valuation Method)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/bymena.com\/ar\/%d9%86%d8%b8%d8%b1%d8%a9-%d8%b9%d8%a7%d9%85%d8%a9-%d8%b9%d9%84%d9%89-%d8%aa%d9%82%d9%8a%d9%8a%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%b4%d8%b1%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d9%86%d8%a7%d8%b4%d8%a6%d8%a9\/#%D8%B7%D8%B1%D9%8A%D9%82%D8%A9_%D8%A7%D9%84%D8%AA%D8%AF%D9%81%D9%82_%D8%A7%D9%84%D9%86%D9%82%D8%AF%D9%8A_%D8%A7%D9%84%D9%85%D8%AE%D8%B5%D9%88%D9%85_Discounted_Cash_Flow_Method_%E2%80%9CDCF%E2%80%9D\" >\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u062f\u0641\u0642 \u0627\u0644\u0646\u0642\u062f\u064a \u0627\u0644\u0645\u062e\u0635\u0648\u0645 (Discounted Cash Flow Method &#8220;DCF&#8221;)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/bymena.com\/ar\/%d9%86%d8%b8%d8%b1%d8%a9-%d8%b9%d8%a7%d9%85%d8%a9-%d8%b9%d9%84%d9%89-%d8%aa%d9%82%d9%8a%d9%8a%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%b4%d8%b1%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d9%86%d8%a7%d8%b4%d8%a6%d8%a9\/#%D8%B7%D8%B1%D9%8A%D9%82%D8%A9_%D8%AC%D9%85%D8%B9_%D8%B9%D9%88%D8%A7%D9%85%D9%84_%D8%A7%D9%84%D8%AE%D8%B7%D8%B1_Risk_Factor_Summation_Method\" >\u0637\u0631\u064a\u0642\u0629 \u062c\u0645\u0639 \u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062e\u0637\u0631 (Risk Factor Summation Method)<\/a><\/li><\/ul><\/nav><\/div>\n<p>\u0643\u0627\u0646\u062a <a href=\"https:\/\/www.douyin.com\/\">Douyin<\/a>\u060c \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0635\u064a\u0646\u064a\u0629 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u062a\u0644\u0643 Tiktok\u060c \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0627\u0644\u0623\u0639\u0644\u0649 \u0642\u064a\u0645\u0629 \u0627\u0639\u062a\u0628\u0627\u0631\u064b\u0627 \u0645\u0646 \u0639\u0627\u0645 2022. \u0625\u0630 \u0628\u0644\u063a\u062a \u0642\u064a\u0645\u062a\u0647\u0627 200 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631. \u062a\u0644\u064a\u0647\u0627 \u0634\u0631\u0643\u0629 SpaceX \u0628\u0642\u064a\u0645\u0629 125 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0648\u0645\u062c\u0645\u0648\u0639\u0629 ANT \u0628\u0642\u064a\u0645\u0629 120 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631.<\/p>\n<p>\u0648\u0644\u0643\u0646 \u0645\u0627 \u0647\u0648 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0648\u0643\u064a\u0641 \u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062f\u0647\u061f \u0643\u064a\u0641 \u062a\u064f\u0642\u062f\u0651\u0631 \u0642\u064a\u0645\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643\u061f<\/p>\n<p>\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644\u060c \u0646\u0644\u0642\u064a \u0646\u0638\u0631\u0629 \u0639\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 &#8220;\u0628\u062f\u0621 \u0627\u0644\u062a\u0634\u063a\u064a\u0644&#8221; \u0648\u0645\u0643\u0648\u0646\u0627\u062a\u0647 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u0645\u0633\u0627\u0639\u062f\u062a\u0643 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0645\u0627 \u064a\u0647\u0645 \u0639\u0646\u062f \u062a\u0642\u064a\u064a\u0645 \u0634\u0631\u0643\u062a\u0643 \u0627\u0644\u0646\u0627\u0634\u0626\u0629.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D9%87%D9%88_%D8%AA%D9%82%D9%8A%D9%8A%D9%85_%E2%80%9C%D8%A8%D8%AF%D8%A1_%D8%A7%D9%84%D8%AA%D8%B4%D8%BA%D9%8A%D9%84%E2%80%9D%D8%9F\"><\/span><strong>\u0645\u0627 \u0647\u0648 \u062a\u0642\u064a\u064a\u0645 &#8220;\u0628\u062f\u0621 \u0627\u0644\u062a\u0634\u063a\u064a\u0644&#8221;\u061f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0628\u062f\u0621 \u0627\u0644\u062a\u0634\u063a\u064a\u0644 &#8220;Start Up Valuation&#8221; \u0647\u064a \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0642\u062f\u0631\u0629 \u0644\u0646\u0634\u0627\u0637 \u062a\u062c\u0627\u0631\u064a \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u0646\u0642\u062f \u0623\u0648 \u0627\u0644\u0623\u0635\u0648\u0644.<\/p>\n<p>\u0628\u0643\u0644\u0645\u0627\u062a \u0628\u0633\u064a\u0637\u0629\u060c \u062a\u0642\u064a\u064a\u0645 \u0628\u062f\u0621 \u0627\u0644\u062a\u0634\u063a\u064a\u0644 <span style=\"color: #008080;\">\u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u0642\u064a\u0645\u0629 \u0634\u0631\u0643\u0629 \u0646\u0627\u0634\u0626\u0629<\/span>. \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0642\u064a\u0645\u0629 \u0639\u0627\u062f\u0629\u064b \u0644\u0632\u064a\u0627\u062f\u0629 \u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a \u0623\u0648 \u062c\u0630\u0628 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0648\u0627\u0647\u0628\u060c \u0623\u0648 \u062d\u062a\u0649 \u0628\u064a\u0639 \u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0629.<\/p>\n<p>\u062a\u0642\u0644\u064a\u062f\u064a\u0627\u064b\u060c \u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0639\u062f\u0629 \u0637\u0631\u0642 \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0646\u0627\u0634\u0626\u0629. \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0637\u0631\u064a\u0642\u0629 \u0627\u062d\u062a\u0633\u0627\u0628 \u0627\u0644\u062a\u062f\u0641\u0642\u0627\u062a \u0627\u0644\u0646\u0642\u062f\u064a\u0629 \u0627\u0644\u0645\u062e\u0635\u0648\u0645\u0629 \u0639\u0644\u0649 \u0646\u0633\u0628\u0629 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&#8220;\u0627\u0644\u0635\u0646\u0627\u0639\u0629&#8221;\u060c \u0648&#8221;\u0627\u0644\u0642\u0637\u0627\u0639&#8221; \u0648\u0645\u0643\u0631\u0631\u0627\u062a\u0647. \u0648\u0643\u0630\u0644\u0643 \u0646\u0645\u0648 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a\u060c \u0645\u0639 \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0631\u0628\u062d\u064a\u0629. \u0643\u0645\u0627 \u064a\u062a\u0645 \u0627\u0644\u0623\u062e\u0630 \u0628\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0642 (\u0623\u0648 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a). \u0648 \u064a\u064f\u062d\u062a\u0633\u0628 \u0623\u064a\u0636\u0627\u064b \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642\u060c \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u060c \u0648\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0641\u0631\u064a\u0642.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"_%D9%85%D9%87%D8%A7%D8%B1%D8%A7%D8%AA_%D8%A7%D9%84%D9%81%D8%B1%D9%8A%D9%82_%D9%88%D8%AE%D8%A8%D8%B1%D8%A7%D8%AA%D9%87\"><\/span>\u00a0\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0641\u0631\u064a\u0642 \u0648\u062e\u0628\u0631\u0627\u062a\u0647<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\u0645\u0646 \u0623\u0647\u0645 \u0645\u0643\u0648\u0646\u0627\u062a \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629. \u0625\u0630 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u0649 \u0627\u0644\u0641\u0631\u064a\u0642 \u0641\u0647\u0645 \u0639\u0645\u064a\u0642 \u0644\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0648\u0627\u0645\u062a\u0644\u0627\u0643\u0647 \u0644\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u062f\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u062e\u0644\u0627\u0644 \u0645\u0631\u0627\u062d\u0644 \u0646\u0645\u0648\u0647\u0627.<\/p>\n<p>\u064a\u0633\u0627\u0639\u062f \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0642\u064a\u0645\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0648\u0625\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629. \u0648\u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0639\u0627\u062f\u0629\u064b \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062a\u0645\u0648\u064a\u0644\u060c \u0648\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0623\u0633\u0647\u0645\u060c \u0648\u0643\u0630\u0644\u0643 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621. \u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0623\u062e\u0631\u0649\u060c \u064a\u0633\u0627\u0639\u062f \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0623\u064a\u0636\u0627\u064b \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0630\u064a \u0642\u062f \u064a\u0631\u063a\u0628 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u0648\u0646 \u0628\u0647 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0629. \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0627\u0644\u0623\u0639\u0644\u0649 \u0642\u064a\u0645\u0629 \u0644\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646.<\/p>\n<p>\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0637\u0644\u0628 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u0648\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0648\u0646 \u062a\u0642\u064a\u064a\u0645\u064b\u0627 \u0645\u0639\u064a\u0646\u064b\u0627 \u0644\u064a\u0643\u0648\u0646 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064b\u0627 \u0645\u0631\u064a\u062d\u064b\u0627. \u0643\u0645\u0627 \u064a\u0639\u062a\u0628\u0631 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0639\u0627\u0645\u0644\u0627\u064b \u0631\u0626\u064a\u0633\u064a\u0627\u064b \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0627\u0644\u062a\u0641\u0627\u0648\u0636 \u0639\u0644\u0649 \u0634\u0631\u0648\u0637 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u060c \u0644\u0623\u0646\u0647 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u0630\u064a \u0633\u064a\u0645\u062a\u0644\u0643\u0647 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u0648\u0646 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0629.<\/p>\n<p>\u0625\u0646 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062c\u064a\u062f \u064a\u062d\u062f\u062f \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0646\u0648\u0639 \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0648\u0642\u0639\u0647 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631 \u0645\u0646 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a\u0647. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u062f\u064a\u0647\u0627 \u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0623\u0639\u0644\u0649 \u0639\u0627\u062f\u0629 \u0645\u0627 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0647\u0627 \u0641\u0631\u0635 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629 \u0623\u0643\u062b\u0631 \u062c\u0627\u0630\u0628\u064a\u0629. \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0647\u0627 \u0628\u062c\u0645\u0639 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0641\u064a \u0641\u062a\u0631\u0629 \u0632\u0645\u0646\u064a\u0629 \u0623\u0642\u0635\u0631.<\/p>\n<p>\u0643\u0645\u0627 \u0623\u0646 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0628\u062f\u0626\u064a \u064a\u0645\u0647\u062f \u0627\u0644\u0637\u0631\u064a\u0642 \u0644\u0643\u064a\u0641\u064a\u0629 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0622\u0641\u0627\u0642 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629\u060c \u0641\u0645\u0627 \u064a\u0647\u0645 \u0641\u064a \u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0647\u0648 \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629. \u062d\u064a\u062b \u064a\u0631\u063a\u0628 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u0648\u0646 \u0641\u064a \u0645\u0639\u0631\u0641\u0629 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u062f\u064a\u0647\u0627 \u0641\u0631\u0635\u0629 \u062c\u064a\u062f\u0629 \u0644\u0644\u0646\u062c\u0627\u062d. \u0648\u064a\u0645\u0643\u0646\u0647\u0627 \u062a\u062d\u0642\u064a\u0642 \u0639\u0627\u0626\u062f \u0642\u0648\u064a \u0639\u0644\u0649 \u0623\u0645\u0648\u0627\u0644\u0647\u0627.<\/p>\n<p>\u064a\u0631\u064a\u062f \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u0648\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646\u0648\u0646 \u0648\u0627\u062b\u0642\u064a\u0646 \u0645\u0646 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0641\u064a \u0648\u0636\u0639 \u064a\u0645\u0643\u0646\u0647\u0627 \u0645\u0646 \u0627\u0644\u0646\u062c\u0627\u062d \u0648\u0623\u0646 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0647\u0645 \u0633\u064a\u0648\u0641\u0631 \u0644\u0647\u0645 \u0639\u0627\u0626\u062f\u064b\u0627 \u0645\u062c\u0632\u064a\u0627\u064b.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_%D9%87%D9%86%D8%A7%D9%83_%D8%A7%D9%84%D8%B9%D8%AF%D9%8A%D8%AF_%D9%85%D9%86_%D8%A7%D9%84%D8%B7%D8%B1%D9%82_%D9%84%D8%AA%D9%82%D9%8A%D9%8A%D9%85_%D8%A7%D9%84%D8%B4%D8%B1%D9%83%D8%A9_%D8%A7%D9%84%D9%86%D8%A7%D8%B4%D8%A6%D8%A9%D8%8C_%D9%81%D9%8A%D9%85%D8%A7_%D9%8A%D9%84%D9%8A_%D8%A8%D8%B9%D8%B6_%D8%A7%D9%84%D8%B7%D8%B1%D9%82_%D8%A7%D9%84%D8%B4%D8%A7%D8%A6%D8%B9%D8%A9\"><\/span>\u00a0\u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0637\u0631\u0642 \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0646\u0627\u0634\u0626\u0629\u060c \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0634\u0627\u0626\u0639\u0629.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"%D8%B7%D8%B1%D9%8A%D9%82%D8%A9_%D8%A8%D9%8A%D8%B1%D9%83%D9%88%D8%B3\"><\/span><span style=\"color: #008080;\">\u0637\u0631\u064a\u0642\u0629 \u0628\u064a\u0631\u0643\u0648\u0633:<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u062a\u0645 \u0625\u0646\u0634\u0627\u0621 \u0637\u0631\u064a\u0642\u0629 Berkus \u0628\u0648\u0627\u0633\u0637\u0629 Dave Berkus \u060c \u0648\u0647\u064a \u0637\u0631\u064a\u0642\u0629 \u0633\u0647\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0646\u0648\u0639\u064a\u0629 \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644 Startups. \u062a\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0639\u0648\u0627\u0645\u0644 \u0645\u062b\u0644:<\/p>\n<p>&#8211; \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629<br \/>\n&#8211; \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u062d\u0642\u0642\u0629 \u0648\u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0645\u0648 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644<br \/>\n&#8211; \u0645\u0647\u0627\u0631\u0627\u062a \u0648\u062e\u0628\u0631\u0627\u062a \u0641\u0631\u064a\u0642 \u0627\u0644\u0625\u062f\u0627\u0631\u0629<br \/>\n&#8211; \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0646\u0627\u0641\u0633<\/p>\n<p>\u0648\u062a\u0639\u062a\u0628\u0631 \u0637\u0631\u064a\u0642\u0629 Berkus \u0645\u062b\u0627\u0644\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0642\u0628\u0644 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0627\u0644\u062a\u064a \u0644\u0645 \u062a\u0628\u062f\u0623 \u0628\u0639\u062f \u0641\u064a \u0628\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%B7%D8%B1%D9%8A%D9%82%D8%A9_%D8%A7%D9%84%D9%85%D8%B9%D8%A7%D9%85%D9%84%D8%A7%D8%AA_%D8%A7%D9%84%D9%85%D9%82%D8%A7%D8%B1%D9%86%D8%A9_%E2%80%9D_Comparable_Transaction_Method%E2%80%9D\"><\/span><span style=\"color: #008080;\">\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 &#8221; Comparable Transaction Method&#8221;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>\u0647\u064a \u0637\u0631\u064a\u0642\u0629 \u0623\u062e\u0631\u0649 \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644&#8221;\u0633\u062a\u0627\u0631\u062a \u0623\u0628&#8221; \u0648\u0647\u064a \u0637\u0631\u064a\u0642\u0629 \u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0623\u0633\u0633 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0634\u0628\u064a\u0647\u0629. \u0645\u0646 \u062c\u0647\u062a\u0647\u0627 \u062a\u0628\u062d\u062b \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0645\u0627\u062b\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0645 \u0625\u062c\u0631\u0627\u0624\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a. \u0648\u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0627\u0634\u062a\u0642\u0627\u0642 \u0642\u064a\u0645\u0629 \u062a\u0642\u062f\u064a\u0631\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0645\u064f\u0631\u0627\u062f \u062a\u0642\u064a\u064a\u0645\u0647\u0627.<\/p>\n<p>\u0644\u0646\u0641\u062a\u0631\u0636 \u0623\u0646 <span style=\"color: #008080;\">\u0627\u0644\u0634\u0631\u0643\u0629 X<\/span>\u060c \u0648\u0647\u064a \u0634\u0631\u0643\u0629 SaaS\u060c \u062a\u0645 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0639\u0644\u064a\u0647\u0627 \u0645\u0642\u0627\u0628\u0644 20 \u0645\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631. \u0644\u062f\u064a\u0647\u0627 50,000 \u0645\u0633\u062a\u062e\u062f\u0645. \u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0644\u0643\u0644 \u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0644\u0634\u0631\u0643\u0629 X \u0643\u0627\u0646 400 \u062f\u0648\u0644\u0627\u0631.<\/p>\n<p>\u0623\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0644\u062f\u0649 \u0634\u0631\u0643\u0629 SaaS \u0645\u0645\u0627\u062b\u0644\u0629\u060c <span style=\"color: #008080;\">\u0627\u0644\u0634\u0631\u0643\u0629 Y<\/span>\u060c \u0661\u0660\u0660 \u0623\u0644\u0641 \u0645\u0633\u062a\u062e\u062f\u0645. \u0641\u0625\u0646 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0642\u062f\u0631\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 Y \u0633\u062a\u0643\u0648\u0646 40 \u0645\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631.<\/p>\n<p>\u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 &#8220;\u0645\u0628\u0627\u0634\u0631\u0629&#8221; \u0625\u0644\u0649 \u062d\u062f \u0645\u0627 \u0648\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0648\u0641\u0631 \u0642\u064a\u0645\u0629 \u062a\u0642\u062f\u064a\u0631\u064a\u0629 \u0628\u0633\u0631\u0639\u0629 \u0646\u0633\u0628\u064a\u064b\u0627.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%B7%D8%B1%D9%8A%D9%82%D8%A9_%D8%AA%D9%82%D9%8A%D9%8A%D9%85_%D8%A8%D8%B7%D8%A7%D9%82%D8%A9_%D8%A7%D9%84%D8%A3%D8%AF%D8%A7%D8%A1_Score_Card_Valuation_Method\"><\/span><span style=\"color: #008080;\">\u0637\u0631\u064a\u0642\u0629 \u062a\u0642\u064a\u064a\u0645 \u0628\u0637\u0627\u0642\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 (Score Card Valuation Method)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0637\u0631\u064a\u0642\u0629 \u062a\u0642\u064a\u064a\u0645 \u0628\u0637\u0627\u0642\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0647\u064a \u0646\u0647\u062c \u0623\u0643\u062b\u0631 \u062a\u0639\u0642\u064a\u062f\u064b\u0627 \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0646\u0627\u0634\u0626\u0629. \u062a\u0646\u0638\u0631 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0641\u064a \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0646\u062c\u0627\u062d \u0648\u062a\u0642\u064a\u064a\u0645\u0647\u0627 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0642\u062f\u0631\u0629. \u0628\u0646\u0627\u0621 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u062a\u0645 \u0645\u0646\u062d \u0643\u0644 \u0645\u0624\u0634\u0631 \u062f\u0631\u062c\u0629\u060c \u062d\u064a\u062b \u064a\u062a\u0645 \u062a\u062c\u0645\u064a\u0639 \u0627\u0644\u062f\u0631\u062c\u0627\u062a \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0628\u0639\u062f \u0630\u0644\u0643 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0644\u0627\u0634\u062a\u0642\u0627\u0642 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0642\u062f\u0631\u0629 \u0644\u0628\u062f\u0621 \u0627\u0644\u062a\u0634\u063a\u064a\u0644.<\/p>\n<p>\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a:<\/p>\n<p>\u0628\u064a\u0626\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629: \u0645\u0627 \u064a\u0635\u0644 \u0625\u0644\u0649\u00a0 \u00a0 \u00a0 \u00a0 10\u066a<br \/>\n\u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0628\u0646\u0633\u0628\u0629 :\u00a0 \u00a0 \u00a0 \u00a025\u066a<br \/>\n\u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0645\u0648: \u062d\u062a\u0649\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a015\u066a<br \/>\n\u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629: \u062d\u062a\u0649\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 20\u066a<br \/>\n\u0627\u0644\u0641\u0631\u064a\u0642 \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u0629: \u062d\u062a\u0649\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a010\u066a<br \/>\n\u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0641\u0643\u0631\u064a\u0629: \u062d\u062a\u0649\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 10\u066a<br \/>\n\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a010\u066a<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%B7%D8%B1%D9%8A%D9%82%D8%A9_%D8%A7%D9%84%D8%AA%D8%AF%D9%81%D9%82_%D8%A7%D9%84%D9%86%D9%82%D8%AF%D9%8A_%D8%A7%D9%84%D9%85%D8%AE%D8%B5%D9%88%D9%85_Discounted_Cash_Flow_Method_%E2%80%9CDCF%E2%80%9D\"><\/span><span style=\"color: #008080;\">\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u062f\u0641\u0642 \u0627\u0644\u0646\u0642\u062f\u064a \u0627\u0644\u0645\u062e\u0635\u0648\u0645 (Discounted Cash Flow Method &#8220;DCF&#8221;)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u062a\u062a\u0636\u0645\u0646 \u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u062f\u0641\u0642\u0627\u062a \u0627\u0644\u0646\u0642\u062f\u064a\u0629 \u0627\u0644\u0645\u062e\u0635\u0648\u0645\u0629 DCF \u0644\u062a\u0642\u064a\u064a\u0645 \u0628\u062f\u0621 \u0627\u0644\u062a\u0634\u063a\u064a\u0644 \u0623\u062e\u0630 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u062a\u062f\u0641\u0642\u0627\u062a \u0627\u0644\u0646\u0642\u062f\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0644\u062f\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062d\u0627\u0644\u064a. \u0625\u0646\u0647 \u064a\u0642\u0648\u0645 \u0639\u0644\u0649 \u0645\u0641\u0647\u0648\u0645 <span style=\"color: #008080;\">\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0644\u0644\u0646\u0642\u0648\u062f<\/span>\u060c \u0645\u0639 \u0625\u062f\u0631\u0627\u0643 \u0623\u0646 \u0627\u0644\u062f\u0648\u0644\u0627\u0631 \u0627\u0644\u064a\u0648\u0645 \u064a\u0633\u0627\u0648\u064a \u0623\u0643\u062b\u0631 \u0645\u0646 \u062f\u0648\u0644\u0627\u0631 \u063a\u062f\u064b\u0627.<\/p>\n<p>\u0641\u0639\u0646\u062f \u062d\u0633\u0627\u0628 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u0644\u062a\u062f\u0641\u0642\u0627\u062a \u0627\u0644\u0646\u0642\u062f\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631 \u0648\u0636\u0639 \u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0646\u0638\u0631 \u0641\u064a \u0627\u0644\u062a\u062f\u0641\u0642\u0627\u062a \u0627\u0644\u0646\u0642\u062f\u064a\u0629 \u0645\u0646 \u062c\u0645\u064a\u0639 \u0645\u0635\u0627\u062f\u0631\u0647\u0627 \u0643\u0627\u0644\u062f\u064a\u0648\u0646\u060c \u0648\u0627\u0644\u0623\u0633\u0647\u0645 \u0627\u0644\u0645\u0641\u0636\u0644\u0629\u060c \u0648\u0627\u0644\u0623\u0633\u0647\u0645 \u0627\u0644\u0639\u0627\u062f\u064a\u0629. \u0648\u062a\u0643\u0644\u0641\u0629 \u0643\u0644 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u0629.<\/p>\n<div class=\"XL3Kf\">\n<div class=\"a8FIud X0rvP L6rCcb\">\n<div data-show-delay-ms=\"250\" data-append-to-body=\"false\" data-propagate-tooltip-mouseover-events=\"true\" data-anchor-corner=\"bottom-end\" data-enable-skip-handler=\"false\" data-popup-corner=\"top-end\">\n<div class=\" B2mKhd eQGGme xGUN1\">\n<div class=\"pw1uU\" tabindex=\"0\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"usGWQd\" aria-live=\"polite\">\n<div class=\"KkbLmb\">\n<div class=\"lRu31\">\n<h2><span class=\"ez-toc-section\" id=\"%D8%B7%D8%B1%D9%8A%D9%82%D8%A9_%D8%AC%D9%85%D8%B9_%D8%B9%D9%88%D8%A7%D9%85%D9%84_%D8%A7%D9%84%D8%AE%D8%B7%D8%B1_Risk_Factor_Summation_Method\"><\/span><span class=\"HwtZe\" lang=\"ar\"><span class=\"jCAhz ChMk0b\" style=\"color: #008080;\"><span class=\"ryNqvb\">\u0637\u0631\u064a\u0642\u0629 \u062c\u0645\u0639 \u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062e\u0637\u0631 (Risk Factor Summation Method)<\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">\u062a\u062a\u0636\u0645\u0646 \u0637\u0631\u064a\u0642\u0629 \u062c\u0645\u0639 \u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062e\u0637\u0631 \u062a\u062d\u062f\u064a\u062f \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629. \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u062a\u0645 \u062a\u062c\u0645\u064a\u0639 \u062a\u0644\u0643 \u0627\u0644\u0646\u0633\u0628 \u0627\u0644\u062a\u0642\u062f\u064a\u0631\u064a\u0629 \u0644\u0644\u0645\u062e\u0627\u0637\u0631 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 &#8220;\u062a\u0642\u064a\u064a\u0645&#8221; \u0644\u0644\u0634\u0631\u0643\u0629.<\/span><\/span><\/p>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">\u0645\u0646 \u0623\u062c\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0637\u0631\u064a\u0642\u0629 \u062a\u062c\u0645\u064a\u0639 \u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062e\u0637\u0631. \u0633\u062a\u062d\u062a\u0627\u062c \u0623\u0648\u0644\u0627\u064b \u0625\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0628\u062f\u0621 \u0627\u0644\u062a\u0634\u063a\u064a\u0644. \u0645\u062b\u0644 \u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u0648\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u062a\u0634\u063a\u064a\u0644.<\/span><\/span><\/p>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0641\u0626\u0627\u062a \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0634\u0627\u0626\u0639\u0629:<\/span><\/span><\/p>\n<ul>\n<li><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629<\/span><\/span><\/li>\n<li><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">\u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u062f\u0648\u0644\u064a\u0629<\/span><\/span><\/li>\n<li><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u062a\u0635\u0646\u064a\u0639<\/span><\/span><\/li>\n<li><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">\u0627\u0644\u0645\u062e\u0627\u0637\u0631\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629<\/span><\/span><\/li>\n<li><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">\u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629<\/span><\/span><\/li>\n<li><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">\u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629<\/span><\/span><\/li>\n<li><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">\u062e\u0637\u0631 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627<\/span><\/span><\/li>\n<li><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">\u0623\u062e\u0637\u0627\u0631 \u0627\u0644\u0633\u0648\u0642<\/span><\/span><\/li>\n<li><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">\u0623\u062e\u0637\u0627\u0631 \u0627\u0644\u0633\u0645\u0639\u0629<\/span><\/span><\/li>\n<li><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0625\u062f\u0627\u0631\u0629<\/span><\/span><\/li>\n<li><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">\u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u062a\u0642\u0627\u0636\u064a<\/span><\/span><\/li>\n<\/ul>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">\u0644\u0643\u0644 \u062e\u0637\u0631\u060c \u064a\u0645\u0643\u0646\u0643 \u0628\u0639\u062f \u0630\u0644\u0643 \u062a\u0639\u064a\u064a\u0646 \u0642\u064a\u0645\u0629 \u0623\u0648 <span style=\"color: #008080;\">&#8220;\u0648\u0632\u0646&#8221;<\/span> \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u062d\u062f\u0648\u062b\u0647 \u0648\u062a\u0623\u062b\u064a\u0631\u0647 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0629.<\/span><\/span> \u0648<span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">\u0628\u0639\u062f \u0630\u0644\u0643\u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u0644\u062e\u064a\u0635 \u0623\u0648\u0632\u0627\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0625\u062c\u0645\u0627\u0644\u064a \u062f\u0631\u062c\u0629 \u0627\u0644\u0645\u062e\u0627\u0637\u0631\u0629 \u0644\u0628\u062f\u0621 \u0627\u0644\u062a\u0634\u063a\u064a\u0644.<\/span><\/span> \u0625\u0630 <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">\u064a\u0645\u0643\u0646 \u0628\u0639\u062f \u0630\u0644\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062f\u0631\u062c\u0629 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0644\u062a\u0639\u062f\u064a\u0644 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u062a\u064a \u062a\u0646\u0637\u0648\u064a \u0639\u0644\u064a\u0647\u0627.<\/span><\/span><\/p>\n<p>\u0641\u064a \u0627\u0644\u062e\u062a\u0627\u0645\u060c \u064a\u0646\u0635\u062d \u0628\u0625\u062c\u0631\u0627\u0621 \u062a\u0642\u064a\u064a\u0645 \u062f\u0648\u0631\u064a \u0641\u064a \u0643\u0644 \u0641\u062a\u0631\u0629 \u0648\u0623\u062e\u0631\u0649 \u0644\u0645\u0639\u0631\u0641\u0629 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0645\u0645\u0627 \u064a\u0633\u0647\u0644 \u0645\u0627\u0644\u0630\u064a \u064a\u062c\u0639\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0627\u0644\u0623\u0639\u0644\u0649 \u0642\u064a\u0645\u0629. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u062a\u0633\u0644\u064a\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0627\u0647\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0644\u0644\u062a\u062d\u0633\u064a\u0646 \u0641\u064a \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0642\u0627\u062f\u0645\u0629. \u0648\u064a\u0633\u062a\u0637\u064a\u0639 \u0645\u0633\u0627\u0639\u062f\u062a\u0643 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